by Dan Woods | Oct 26, 2020 | Marketing Leadership, Product Marketing
#Corporate Communications is in the #hero business. Especially in the technology business, the archetype of the hero is a powerful tool in making the world aware of the brand and the power of the product. The renowned scholar Joseph Campbell is responsible for...
by Dan Woods | Jan 28, 2015 | Marketing Leadership
Wonder of Wonders by Alisa Solomon is a rare book that provokes thoughts about many historical experiences. If you have the slightest curiosity about the nature of the creative process and how to create unforgettable messages, read it. Solomon explores the different...
