Posts

Can A/B Testing and Full Stack Experimentation Inform Product Marketing?

/2 Comments/in /by

The evolution of the Internet has made many things possible for the enterprise that just a few decades ago would have seemed unfathomable. Retailers are able to understand their customers in more depth than ever before. The Internet of Things gives companies real-time feedback on how their products are performing.

The Internet has also helped push down decision making at all levels of the business. What do I mean by that? Well, A/B testing is in more widespread use now than ever before.

Read more →

Is Content Marketing Impervious to Technology?

/in /by
Michael Brown, Managing Partner at Bowery Capital

Michael Brown, Managing Partner at Bowery Capital

For as long as I’ve run Evolved Media, we’ve been in the business of helping tech startups and established enterprises create informative, compelling content to explain the complexities of their products. But given the variety of technology, both new and emerging, now on the market that could be used for #content marketing, I think it’s time to turn the tables and ask to what extent technology can assist content marketers.

Read more →