We’re living in an era where outsourcing our lives has never been easier. From driverless cars to Amazon home delivery of almost any product we could ever need possible at the click of button, it’s increasingly easy to automate our existence. Yet, too often, companies approach #PR in the same way – as something to turn over to someone else, as something done for the company, rather than with it. But to get the most of PR, you need to establish a strong relationship between the PR firm or consultant and the business that’s being represented. Read more
Tech entrepreneurs are skilled innovators who identify the market need for the “next big thing” and then build products that address those problems. Yet, when it’s time to get their product noticed, they may not know the best way to utilize a more conventional communication strategy: namely, #PR.
In many ways, social media has turned an old adage on its head: impatience now seems to be a virtue. Instant fame, or at least instant notoriety, is just a few tweets or scandalous photos away for those who want it. And there’s pressure on new businesses to achieve this same type of instantaneous success. That’s why it’s understandable that companies who get an infusion of VC capital or are rushing to market with a product, are tempted to jump into a #PR campaign immediately. But too often, this is a costly mistake. A little patience can save a lot of money in the long run.
Technology marketers often struggle to understand how, when, and where #PR factors into their company’s marketing program. That’s why we’ve been running a series of blogs that examines everything and anything #tech PR. So far we’ve looked at different types of PR firms, and how to choose the firm that’s right for your company. In this blog we’ll focus on how best to use a firm once you’ve hired them.
In the world of tech start-ups, there’s often a suspicion of large, established firms. This makes sense – tech companies are focused on disrupting the status quo, and nothing screams status quo like a large institution.
Over the past few weeks, we’ve been examining PR for B2B from a variety of perspectives and speaking with experts in the field to get their reflections on what does and does not work. Recently, I’ve had the opportunity to speak with several #B2B marketing experts about how to assess the effectiveness of your #PR strategy.
The old adage is that marriage takes work. Each party must navigate all of their competing desires. Successful relationships don’t just happen – they are consciously created.