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Survivor’s Guide to Tech Startup Marketing Stage 3 and 4: Scaling Effectively and Marketing as a Central Nervous System

Survivor’s Guide to Tech Startup Marketing Stage 3 and 4: Scaling Effectively and Marketing as a Central Nervous System

by Dan Woods | Jan 13, 2015 | Marketing Leadership

Stage 2 of tech startup marketing blog was the do-it-yourself phase. In stage 3, startups find that they need some very specific help to scale their marketing: someone who deeply understands their product and can help them define its personality. Stage 3 as outlined...
Survivor’s Guide to Tech Startup Marketing Stage 2: Do-It-Yourself Marketing

Survivor’s Guide to Tech Startup Marketing Stage 2: Do-It-Yourself Marketing

by Dan Woods | Jan 9, 2015 | Marketing Leadership

Stage 1 of tech startup marketing involved coming out of denial about the need for marketing. In describing this next stage, I continue to draw on the wisdom of Mark Lorion, CMO of Apperian, and Catherine Juon, SEO and marketing coach for second-stage companies. In...
Survivor’s Guide: What Tech Startups Absolutely Must Know About B2B Marketing

Survivor’s Guide: What Tech Startups Absolutely Must Know About B2B Marketing

by Dan Woods | Dec 22, 2014 | Marketing Leadership

There is a lot of confusion about when #tech startups need marketing (or whether they need it at all!) and how to make it work. At Evolved Media we believe that marketing is crucial for the success of technology startups, especially those in the B2B market. That said,...

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Content marketing is an ever-changing discipline and powerful tool for capturing attention and creating deep connections with customers. Our blog captures what’s happening in this space and what we’re curious about. We love to harvest and publish the wisdom of the people we meet along the way.

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    Why Team Writing Is the Answer

    When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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      Five Content Creation Mistakes for Enterprise Technology – And One Solution

      When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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        Mistake 1:
        Expecting Subject Matter Experts to Write

        When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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          Mistake 2:
          Using Clueless Freelance Writers

          When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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            Expecting Too Much from AI-generated Content

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              Accepting Generic Content

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                Overspending on Gold-plated Content

                When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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