Get the Inside Scoop on Your Customers

lean-customer-developmentI love Cindy Alvarez‘s book, Lean Customer Development (full disclosure: I edited that book). Cindy takes Steve Blank’s customer development work and brings it right down to earth, offering strategies for making sure you’ve got customers before you spend “months and millions” developing your product. It’s a very practical book aimed at helping both lean startups and established companies. Read more