Data Driven Marketing Drives Measurable Creativity | Adobe

Is the death of creativity? Speculation has run rampant in the marketing world for the past few years. But in reality, big data is neither a killer nor a savior. The key is how you use it. Adobe’s Ajit Sivadasan shares a fresh perspective on how marketers can leverage data and analytics to accelerate creative experimentation and shorten the customer feedback loop.

Read more

Big Data for B2B Marketing: The Art of Science

Living Data: Evolving Conversations. Exhibition and Forum at the University of Technology Sydney, 2014. Curators: Lisa Roberts and Anita Marosszeky. Living Data

Living Data: Evolving Conversations. Exhibition and Forum at the University of Technology Sydney, 2014. Curators: Lisa Roberts and Anita Marosszeky. Living Data

Big data. You collect it, you store it, you analyze it, but then what? Many marketers struggle to turn the raw material that is data into valuable, actionable, even inspiring insight. How do you transform mere numbers into a strategic vision?

Today we take a step outside of the world of B2B tech, and take inspiration from The Living Data program, a dynamic intersection of art and science in which data is an artistic armature for story-telling, generating sensory experience, and deepening the understanding of a subject.

Read more