After a long day working on a marketing automation or data analytics project, a marketer might think she actually works in the company’s IT department. The line between CIOs and CMOs is blurring. Thus it is no surprise that marketers are increasingly coming into contact with IT analyst firms that technology professionals have worked with for years. Read more
Is big data the death of creativity? Speculation has run rampant in the marketing world for the past few years. But in reality, big data is neither a killer nor a savior. The key is how you use it. Adobe’s Ajit Sivadasan shares a fresh perspective on how marketers can leverage data and analytics to accelerate creative experimentation and shorten the customer feedback loop.
A great divide exists between those who say “dahta” and those who say “dayta.” Which camp do you fall in? Or are you data-dexterous and use both? For this mission-critical poll to stand the test of time, you must share a few facts about yourself first. Read more
Big data. You collect it, you store it, you analyze it, but then what? Many marketers struggle to turn the raw material that is data into valuable, actionable, even inspiring insight. How do you transform mere numbers into a strategic vision?
Today we take a step outside of the world of B2B tech, and take inspiration from The Living Data program, a dynamic intersection of art and science in which data is an artistic armature for story-telling, generating sensory experience, and deepening the understanding of a subject.