The days are getting shorter, there’s a hint of autumn in the air, and it’s our last chance to throw one great, big, end of summer barbecue. But what goes into a truly epic barbecue?…
With machine learning, convoluted algorithms, and advanced modeling, #data science has an intimidating aura, leading many marketers to believe that all data science requires super advanced analytic and programming skills most do not possess. Not…
Quick: think back to the last time you made a major decision. Who did you seek out for advice? Not just anyone, right, but only those you trusted? It’s natural to seek outside expertise when…
Knowing your audience intimately is essential to any successful marketing campaign. In fact, it’s the first and most essential ingredient when you’re leveraging the power and allure of tabloid #journalism to reach as many customers…
When most people hear the term investigative #journalism, they think of Woodward and Bernstein, and the fall of the Nixon presidency. While the Watergate scandal of the 1970’s may be the most notable example of…
Even if you have a Ph.D in astrophysics or biochemistry, or your artistic interests include Bach and John Cage, or your regular reading includes Thomas Pynchon and James Joyce, if you see a headline reading…
The Evolution of #journalism Journalism can help tech-focused B2B content marketers educate and reach their audience. Let’s start with some recent history. While content marketers have long recognized that the marriage of commerce and content…
Thousands of companies yell the same message in their marketing: save money, save time. Why should I care? Why should I believe you? Who are you anyway? Let’s face it: for most B2B companies, brand…
Increasingly, technology allows people to have customized experiences, finely tuned to their personal preferences. ESPN.com lets me filter sports news so that scores and updates from my favorite teams appear first. Apps like Feedly show…
Technology constantly changes the way we interpret and think about language. The result is that words carry different meanings for different generations. Say stream, text, cells, and tweets to a grandmother and she’ll probably think…
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
