Stage 2 of tech startup marketing blog was the do-it-yourself phase. In stage 3, startups find that they need some very specific help to scale their marketing: someone who deeply understands their product and can…
Stage 1 of tech startup marketing involved coming out of denial about the need for marketing. In describing this next stage, I continue to draw on the wisdom of Mark Lorion, CMO of Apperian, and…
Last week in 2015 content marketing predictions, we discussed the increased use of analytics and how marketers will be held accountable for bottom-line results more than ever before. A related topic, which has the B2B…
There is a lot of confusion about when #tech startups need marketing (or whether they need it at all!) and how to make it work.
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As we approach the end of the year, B2B marketers (and lots of other folks) are rolling out predictions for 2015. Much like the past few years, we are seeing a lot of talk about…
One way for a small company to get noticed is to pick a fight with a well-known firm using the principles of content marketing. What I think of as a giant killer. This blog will…
In July, Weird Al Yankovic released his latest album, Mandatory Fun. His approach was both successful and creative.
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It’s not uncommon for several people to shuffle through the CMO role. Why? Are talented CMOs really so rare? Do companies have irrational expectations? Or are other forces at play?
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As SAP CMO Jonathan Becher famously stated, “…big glass buildings don’t buy software, people do.” So why do so many marketers still act as though they’re selling to big glass buildings? It’s time to humanize…
Remember all those late-night conversations you had in college? What if you had a record of all the things you said, all the problems you solved, all the ideas that you couldn’t quite put back…
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
