- by evolvedmedia
- July 11, 2017
- Fresh Off the Web
With 96% of marketers invested in #video marketing in 2016, the content form is more popular than ever before. And for good reason. By the year 2019, video traffic will account for 80% of all…
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- by evolvedmedia
- October 21, 2016
- Fresh Off the Web
An unspoken, yet fundamental law has reigned over the world of #content marketing: B2B is boring. Last month that law was repealed when Content Marketing Institute named Velocity Partners as the first B2B agency of…
- by evolvedmedia
- September 16, 2016
- Fresh Off the Web
It’s no secret that buyers are more educated and have access to more relevant information than ever before. Most B2B marketers anticipate that their buyers will be well into the consideration phase before they ever…
- by evolvedmedia
- August 5, 2016
- Fresh Off the Web
We are working on a new B2B technology offer for our clients. In the presentation we are creating we have put our buyer at the center of the story. This approach is logical but not…
- by evolvedmedia
- July 29, 2016
- Fresh Off the Web
The tech world has long perpetuated the “if you build it, they will come” myth — the idea that great products will inevitably find their market and fly off the shelves. But a great product…
- by evolvedmedia
- July 21, 2016
- Fresh Off the Web
As veterans in the b2b technology space, we understand the unique challenges of #partner marketing. When technology partners go to market, they want to tell a unified story, but also each maintain their unique brand…
- by evolvedmedia
- May 13, 2016
- Fresh Off the Web
At the advent of digital marketing, companies poured millions for dollars into digital ad campaigns all in the name of acquiring new “leads.” But with the introduction of #big data tools like Hadoop and advanced…
- by evolvedmedia
- February 26, 2016
- Fresh Off the Web
Big glass buildings don’t buy software, people do. -SAP CMO, Jonathan Becher Savvy B2B tech marketers know that in marketing to companies, you are marketing to individuals. As we’ve said before, visual content is a…
- by evolvedmedia
- October 21, 2015
- Fresh Off the Web
Halloween is just around the corner. You might find yourself frantically stockpiling sweets for droves of trick-or-treaters, or masterfully transforming a roll or two of Charmin into the walking dead. But surely such festivities are…
- by evolvedmedia
- October 16, 2015
- Fresh Off the Web
Though we work with technology companies large and small, startups will always have a special place in our heart. Last year we wrote a guide for What Tech Startups Absolutely Must Know About B2B Marketing….
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