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5 Ways to Cook Up a Juicy and Delicious Content Marketing BBQ

by evolvedmedia | Sep 3, 2015 | Content Creation, Kicks and Giggles

The days are getting shorter, there’s a hint of autumn in the air, and it’s our last chance to throw one great, big, end of summer barbecue. But what goes into a truly epic barbecue? Sure, nice weather, good company, and a generous spread can’t hurt, but the kind of...

De/code: What is Your Tech Audience REALLY Thinking?

by evolvedmedia | Feb 6, 2015 | Content Creation

B2B #tech marketing isn’t for the faint of heart. We marketers are held to the task of telling stories about complex technological solutions. Sure, we mean well and try our best to nurture our audience with helpful content at each step of the buyer journey, but...

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Content marketing is an ever-changing discipline and powerful tool for capturing attention and creating deep connections with customers. Our blog captures what’s happening in this space and what we’re curious about. We love to harvest and publish the wisdom of the people we meet along the way.

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    Why Team Writing Is the Answer

    When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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      Five Content Creation Mistakes for Enterprise Technology – And One Solution

      When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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        Mistake 1:
        Expecting Subject Matter Experts to Write

        When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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          Mistake 2:
          Using Clueless Freelance Writers

          When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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            Mistake 3:
            Expecting Too Much from AI-generated Content

            When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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              Mistake 4:
              Accepting Generic Content

              When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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                Mistake 5:
                Overspending on Gold-plated Content

                When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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