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How Not To Commit Content Marketing Fraud

From childhood onwards, life can seem full of frauds. The kid down the street who cheats at “Candyland” becomes the coworker who takes credit for your work or the neighbor who lies on his taxes. It can take a lifetime to develop the ability to sniff out these charlatans, recognize their deceits and avoid falling prey to their manipulations. Too often, though, these people succeed in fooling the world and experiencing success they do not deserve.

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