- by Dan Woods
- December 3, 2014
- Marketing Leadership
It’s not uncommon for several people to shuffle through the CMO role. Why? Are talented CMOs really so rare? Do companies have irrational expectations? Or are other forces at play?
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- by evolvedmedia
- November 21, 2014
- Content Creation
As SAP CMO Jonathan Becher famously stated, “…big glass buildings don’t buy software, people do.” So why do so many marketers still act as though they’re selling to big glass buildings? It’s time to humanize…
- by evolvedmedia
- November 21, 2014
- Content Creation
Everyone wants to know what makes a good story. But a novelist is in a very different business than an ad copywriter. Stories in the context of marketing and branding are too brief to use…
