The Evolution of #journalism
Journalism can help tech-focused B2B content marketers educate and reach their audience. Let’s start with some recent history.
While content marketers have long recognized that the marriage of commerce and content is essential, it’s taken the past 20 years for institutional publishers to grasp the concept. These decades have completely eroded the position of institutional publishers as the gatekeepers of what is and is not news. Local newspapers have died off, while stalwarts like The New York Times and The Washington Post have had to incorporate new voices they once viewed as threats (such as prominent bloggers) to stay relevant. This has led to far less objective journalism in favor of more pieces that have a decided slant. In many ways, the acknowledgement of bias and commercial relevance is more honest— something content marketers have long known.