No matter your industry or profession, you can’t get better over time without categorizing what you’re learning. And this doesn’t just mean capitalizing on your successes — it also means actively researching and understanding what went wrong in your mistakes.
#Corporate Communications is in the #hero business. Especially in the technology business, the archetype of the hero is a powerful tool in making the world aware of the brand and the power of the product. The renowned scholar Joseph Campbell is responsible for bringing a highly structured view of the hero’s journey to wider attention. […]
The evolution of the Internet has made many things possible for the enterprise that just a few decades ago would have seemed unfathomable. Retailers are able to understand their customers in more depth than ever before. The Internet of Things gives companies real-time feedback on how their products are performing. The Internet has also helped […]
For as long as I’ve run Evolved Media, we’ve been in the business of helping tech startups and established enterprises create informative, compelling content to explain the complexities of their products. But given the variety of technology, both new and emerging, now on the market that could be used for #content marketing, I think it’s […]
As a nerdy person in general (I was pulling for Littlefinger in Game of Thrones – he should have realized he was being set up) and someone who is fascinated with the right way to do content and #product marketing, it’s easy for me to get into a conversation with other nerdy people about which […]
In this era of subtweets, subtext has seemingly become paramount in our culture. Whether it’s athletes subtweeting their teammates, or musicians lashing out at their competitors, the delicate dance with language of what’s really being said has never been more forefront in our society.
HBO’s Silicon Valley is a hilarious and true-to-life version of many of the issues young companies face when trying to take a product to market that uses advanced technology. While anyone who has seen the show recognizes that many of the situations are exaggerated for comic effect, much of the journey that the show’s main […]
There’s an iconic scene in Mike Judge’s deservedly renowned film Office Space, where an employee of a company is asked, “What would you say…you do here?” The question results in the employee stammering through a justification of his position, but his answer reveals he’s as confused about his role as his superiors.
Well, it’s hard to believe, but it’s that time of year again. It’s New Year’s resolution time. Granted, most resolutions are personal – to travel or read more, lose weight, to be more vocal at work. But companies can have resolutions too. And here at Evolved Media, we’ve already looked back at what we learned […]
The end of the year is a time for reflection. It’s no different for the world of #B2B marketing.
