#Public relations is a term that covers the wild west of different types of firms doing vastly different things to help their clients. If you are a startup or a growing company, you may wonder if or when you need to use a #PR firm. In this first blog in our #tech PR series, we […]
Author Archive for: Dan Woods
About Dan Woods
CEO & Editor
I create ideas about your products, based on a broad technical understanding. By writing as an analyst in Forbes, and working with you and the team, I see the magic in your technology and why it matters to your buyers.
Entries by Dan Woods
Last summer, Aaron Zamost published a great piece on Backchannel titled “What’s Your Hour in ‘#Silicon Valley Time’?” Six months later, I’m still thinking about the article and its overview of the Silicon Valley hype cycle.
We are in the midst of a golden age for #comics and #cartoons. Long overlooked as childish and simplistic, comics are finally getting the respect they deserve. From Hollywood Marvel blockbusters, to the haunting ferocity of Netflix’s Jessica Jones, to renowned literary graphic novels like The Watchmen, comics are taking center stage. And with good […]
If, like me, you pay attention to writers like Dan Savage and generally keep up with pop culture, the concept of #polyamory should have come to your attention in the past few years. If, like me, you are curious about new ideas, you may have read the books that Dan Savage referred to in his […]
Last week, I discussed how start-ups and growing businesses can lay the foundation for their marketing without a dedicated team. Once a company reaches the point where it has a healthy online and social media presence, and a steady stream of content, it’s time to start considering making that first hire.
As a marketer, I try to stay on top of industry trends. I’ve noticed that lately it’s become fashionable for some venture capitalists and entrepreneurs to cast off the need for marketing entirely. This vein of thought runs something like the famous Field of Dreams line “if you build it, they will come” — if […]
“There is no marketing today without content.” That’s the reflection of Helen Whelan, an expert content marketer at Apigee, a leading API management and predictive analytic company. Whelan has helped shape Apigee into an industry innovator in #content marketing strategies and publications. Apigee offers content in every form, from webinars, to e-books, to whitepapers, self-publishing […]
With machine learning, convoluted algorithms, and advanced modeling, #data science has an intimidating aura, leading many marketers to believe that all data science requires super advanced analytic and programming skills most do not possess. Not true.
Quick: think back to the last time you made a major decision. Who did you seek out for advice? Not just anyone, right, but only those you trusted? It’s natural to seek outside expertise when making a decision, big or small. Trusted counsel is the basis of marriages and friendships, and a crucial component of […]
Knowing your audience intimately is essential to any successful marketing campaign. In fact, it’s the first and most essential ingredient when you’re leveraging the power and allure of tabloid #journalism to reach as many customers as possible. As I covered in an earlier blog, tabloid journalism works because it gives us what we want and […]