Entries by Dan Woods

Inject Some Fun with Comics in Your Marketing

We are in the midst of a golden age for #comics and #cartoons. Long overlooked as childish and simplistic, comics are finally getting the respect they deserve. From Hollywood Marvel blockbusters, to the haunting ferocity of Netflix’s Jessica Jones, to renowned literary graphic novels like The Watchmen, comics are taking center stage. And with good […]

6 Mini Recipes for Your Content Strategy

“There is no marketing today without content.” That’s the reflection of Helen Whelan, an expert content marketer at Apigee, a leading API management and predictive analytic company. Whelan has helped shape Apigee into an industry innovator in #content marketing strategies and publications. Apigee offers content in every form, from webinars, to e-books, to whitepapers, self-publishing […]

Data Science 101 — For Marketers!

With machine learning, convoluted algorithms, and advanced modeling, #data science has an intimidating aura, leading many marketers to believe that all data science requires super advanced analytic and programming skills most do not possess. Not true.

Tech Content Marketers are Advocates, Too

Quick: think back to the last time you made a major decision. Who did you seek out for advice? Not just anyone, right, but only those you trusted? It’s natural to seek outside expertise when making a decision, big or small. Trusted counsel is the basis of marriages and friendships, and a crucial component of […]

The Naked Truth for Marketers: Investigative Journalism Matters

When most people hear the term investigative #journalism, they think of Woodward and Bernstein, and the fall of the Nixon presidency. While the Watergate scandal of the 1970’s may be the most notable example of the form, our current era, in many ways, could be considered the heyday of investigative journalism. Print publications like the […]

Why B2B Marketing Should Titillate like Tabloid Journalism

Even if you have a Ph.D in astrophysics or biochemistry, or your artistic interests include Bach and John Cage, or your regular reading includes Thomas Pynchon and James Joyce, if you see a headline reading “17 Photos of Plastic Surgery Gone Disastrously Wrong,” you’re probably going to click on the link. Call it what you […]