The Evolution of #journalism Journalism can help tech-focused B2B content marketers educate and reach their audience. Let’s start with some recent history. While content marketers have long recognized that the marriage of commerce and content is essential, it’s taken the past 20 years for institutional publishers to grasp the concept. These decades have completely eroded […]
Author Archive for: Dan Woods
About Dan Woods
CEO & Editor
I create ideas about your products, based on a broad technical understanding. By writing as an analyst in Forbes, and working with you and the team, I see the magic in your technology and why it matters to your buyers.
Entries by Dan Woods
Increasingly, technology allows people to have customized experiences, finely tuned to their personal preferences. ESPN.com lets me filter sports news so that scores and updates from my favorite teams appear first. Apps like Feedly show me only the news that I’m interested in. Hulu asks me whether I find its ads relevant, and changes the […]
What technology makes sense for you and your current marketing strategy? Over the past two weeks, we’ve taken a deep dive into the marketing technology needs of small businesses and mid-market companies. This week we want to look at the marketing technology fit for large enterprises.
What technology makes sense for you and your current marketing strategy? Last week we took a deep dive into the marketing technology needs of small businesses. This week we want to look at the marketing technology fit for the mid-market. To explore this question let’s take a look at the Teradata Integrated Marketing Cloud, which […]
In the world of marketing, there are many different marketing strategies but to be successful, most companies will need some kind of technology. The question is, what technology makes sense for you and your current marketing strategy? In other words, does your marketing technology really fit you, or are you trying to wear something to […]
The importance of developers has been widely recognized. Books like the The New Kingmakers: How Developers Conquered the World and The New Digital Age: Reshaping the Future of People, Nations and Business celebrate the role developers play in changing the world.
Wonder of Wonders by Alisa Solomon is a rare book that provokes thoughts about many historical experiences. If you have the slightest curiosity about the nature of the creative process and how to create unforgettable messages, read it.
Stage 2 of tech startup marketing blog was the do-it-yourself phase. In stage 3, startups find that they need some very specific help to scale their marketing: someone who deeply understands their product and can help them define its personality. Stage 3 as outlined here is informed by a role Mark Lorion, CMO of Apperian, […]
Stage 1 of tech startup marketing involved coming out of denial about the need for marketing. In describing this next stage, I continue to draw on the wisdom of Mark Lorion, CMO of Apperian, and Catherine Juon, SEO and marketing coach for second-stage companies.
There is a lot of confusion about when #tech startups need marketing (or whether they need it at all!) and how to make it work.