One way for a small company to get noticed is to pick a fight with a well-known firm using the principles of content marketing. What I think of as a giant killer. This blog will show how the little guy, J Carlo Cannel pulled of huge coup by writing a letter to Jim Cramer (big […]
Author Archive for: Dan Woods
About Dan Woods
CEO & Editor
I create ideas about your products, based on a broad technical understanding. By writing as an analyst in Forbes, and working with you and the team, I see the magic in your technology and why it matters to your buyers.
Entries by Dan Woods
It’s not uncommon for several people to shuffle through the CMO role. Why? Are talented CMOs really so rare? Do companies have irrational expectations? Or are other forces at play?