For as long as I’ve run Evolved Media, we’ve been in the business of helping tech startups and established enterprises create informative, compelling content to explain the complexities of their products. But given the variety of technology, both new and emerging, now on the market that could be used for #content marketing, I think it’s time to turn the tables and ask to what extent technology can assist content marketers.
The evolution of the Internet has made many things possible for the enterprise that just a few decades ago would have seemed unfathomable. Retailers are able to understand their customers in more depth than ever before. The Internet of Things gives companies real-time feedback on how their products are performing.
The Internet has also helped push down decision making at all levels of the business. What do I mean by that? Well, A/B testing is in more widespread use now than ever before.
As a nerdy person in general (I was pulling for Littlefinger in Game of Thrones – he should have realized he was being set up) and someone who is fascinated with the right way to do content and #product marketing, it’s easy for me to get into a conversation with other nerdy people about which marketing methods are the most effective (for the record, Littlefinger would have been an excellent marketer).
HBO’s Silicon Valley is a hilarious and true-to-life version of many of the issues young companies face when trying to take a product to market that uses advanced technology. While anyone who has seen the show recognizes that many of the situations are exaggerated for comic effect, much of the journey that the show’s main character, Richard Hendricks, and his company, Pied Piper, go through, are accurate depictions of the lifecycle of startups.
There’s an iconic scene in Mike Judge’s deservedly renowned film Office Space, where an employee of a company is asked, “What would you say…you do here?” The question results in the employee stammering through a justification of his position, but his answer reveals he’s as confused about his role as his superiors.