Social Selling: Back to the Future for B2B Content Marketing

Technology constantly changes the way we interpret and think about language. The result is that words carry different meanings for different generations. Say stream, text, cells, and tweets to a grandmother and she’ll probably think of water, a book, prisons, and birds. Mention the same four words to her grandson, and it will likely invoke Netflix, messaging, iPhones, and Twitter. Our technology changes the way we speak as much as it changes the way we work.

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