Tech Content Marketers are Advocates, Too
Quick: think back to the last time you made a major decision. Who did you seek out for advice? Not just anyone, right, but only those you trusted?
It’s natural to seek outside expertise when making a decision, big or small. Trusted counsel is the basis of marriages and friendships, and a crucial component of the fabric of human interactions. It’s why we ask friends and family whether they like who we’re dating, what schools to send our children to, or where to eat—the opinions of those close to us (who have opinions worth heeding) will make our decision-making better.