At Evolved Media we write about enterprise technology, but recently realized that we were hiding our analytical skills under a bushel. We create content about products that transform #Big Data, perform analytics, create better clouds, or improve security. And we deliver that content to marketers of all stripes who use it to raise awareness and find new customers.
Last week we spoke with Evan Sirof, freelance #PR expert and consultant about three priorities for laying the foundation of a successful PR journey. This week we’re following up with three more PR priorities you should focus on.
We’re living in an era where outsourcing our lives has never been easier. From driverless cars to Amazon home delivery of almost any product we could ever need possible at the click of button, it’s increasingly easy to automate our existence. Yet, too often, companies approach #PR in the same way – as something to turn over to someone else, as something done for the company, rather than with it. But to get the most of PR, you need to establish a strong relationship between the PR firm or consultant and the business that’s being represented. Read more →
