by Dan Woods | Nov 30, 2020 | Product Marketing
No matter your industry or profession, you can’t get better over time without categorizing what you’re learning. And this doesn’t just mean capitalizing on your successes — it also means actively researching and understanding what went wrong in your mistakes. This...
by Dan Woods | Oct 26, 2020 | Marketing Leadership, Product Marketing
#Corporate Communications is in the #hero business. Especially in the technology business, the archetype of the hero is a powerful tool in making the world aware of the brand and the power of the product. The renowned scholar Joseph Campbell is responsible for...