Blog
Stories from the Front Lines of Technology Marketing
Content Rework Again? How to Avoid Recipes for Disaster
Jumpstart Your Mise en Place To Avoid #Content Rework Mise en place is a French culinary term for “putting in place” or “everything in its place.”...
2016 Election Delivers Tough Lessons for B2B Marketers
The 2016 election was as polarizing and exhausting as any in recent history. Yet, as much as we may be tired of the topic, it’s worth discussing the...
Happier Clients in 2017
Well, it’s hard to believe, but it’s that time of year again. It’s New Year’s resolution time. Granted, most resolutions are personal – to travel or...
2016 Content Lessons. Talk. Listen. Ideas Emerge.
The end of the year is a time for reflection. It’s no different for the world of #B2B marketing. At Evolved Media, we refine and analyze our work...
IoT Is Joined at Your Hip
Unless you’ve been living under a proverbial (or literal) rock, or your passion for Black Mirror has made you disconnect from all technology...
Velocity Partners Named First B2B Agency of the Year
An unspoken, yet fundamental law has reigned over the world of #content marketing: B2B is boring. Last month that law was repealed when Content...
Project Deep Dive: SAP HANA Essentials
Even in this age of digital media and ubiquitous online content, books still possess a certain aura of magic. We have a tendency to view books only...
Why B2B Marketers Should Care About “Casual Learning”
It's no secret that buyers are more educated and have access to more relevant information than ever before. Most B2B marketers anticipate that their...
How Google Approaches Content Creation as a B2B Marketer
We are working on a new B2B technology offer for our clients. In the presentation we are creating we have put our buyer at the center of the story....
