Blog
Stories from the Front Lines of Technology Marketing
PR Needs To Be Watered with Quality Content
In many ways, social media has turned an old adage on its head: impatience now seems to be a virtue. Instant fame, or at least instant notoriety, is...
Marketers Tend the Content Fires for Successful PR
Technology marketers often struggle to understand how, when, and where #PR factors into their company’s marketing program. That’s why we’ve been...
Your Big PR Agency Is a Person Too
In the world of tech start-ups, there’s often a suspicion of large, established firms. This makes sense – tech companies are focused on disrupting...
A Love Triangle Between Content, Thought Leadership and PR
Over the past few weeks, we’ve been examining PR for B2B from a variety of perspectives and speaking with experts in the field to get their...
The Right Chemistry Matters: B2B Tech and PR
The old adage is that marriage takes work. Each party must navigate all of their competing desires. Successful relationships don’t just happen –...
Find the Right PR Match
In the last week’s blog we talked about what PR means for tech, and how technology companies can ensure their #PR efforts thrive. In this blog we...
What Does PR Mean for Tech?
#Public relations is a term that covers the wild west of different types of firms doing vastly different things to help their clients. If you are a...
Visual Realism: The Way to Build Trust With Your Audience
Big glass buildings don’t buy software, people do. -SAP CMO, Jonathan Becher Savvy B2B tech marketers know that in marketing to companies, you are...
Silicon Valley Time: How to Beat the Clock
Last summer, Aaron Zamost published a great piece on Backchannel titled “What’s Your Hour in ‘#Silicon Valley Time’?” Six months later, I’m still...