Blog
Stories from the Front Lines of Technology Marketing
Tomato, Tomato, how do YOU say “data”?
A great divide exists between those who say "dahta" and those who say "dayta." Which camp do you fall in? Or are you data-dexterous and use both?...
Big Data for B2B Marketing: The Art of Science
Big data. You collect it, you store it, you analyze it, but then what? Many marketers struggle to turn the raw material that is data into valuable,...
Inspiration Takes Marketing to New Heights
From the time we entered kindergarten to high school graduation, we were all drilled in the “3 R’s”: reading, writing, and arithmetic. These skills...
Got Developers? Does Your API Strategy Match Your Metrics?
The importance of developers has been widely recognized. Books like the The New Kingmakers: How Developers Conquered the World and The New Digital...
De/code: What is Your Tech Audience REALLY Thinking?
B2B #tech marketing isn't for the faint of heart. We marketers are held to the task of telling stories about complex technological solutions. Sure,...
Get the Inside Scoop on Your Customers
I love Cindy Alvarez's book, Lean Customer Development (full disclosure: I edited that book). Cindy takes Steve Blank’s customer development work...
What is this Show About? Marketing Lessons from Fiddler on the Roof
Wonder of Wonders by Alisa Solomon is a rare book that provokes thoughts about many historical experiences. If you have the slightest curiosity...
How To Be Brilliant and Beautiful: Visual Design for B2B Tech
With a slew of statics and recent articles championing the business value of visual content, it’s hard to deny the importance of visual design to...
Survivor’s Guide to Tech Startup Marketing Stage 3 and 4: Scaling Effectively and Marketing as a Central Nervous System
Stage 2 of tech startup marketing blog was the do-it-yourself phase. In stage 3, startups find that they need some very specific help to scale their...