- by Dan Woods
- May 5, 2016
- Marketing Leadership, PR
In many ways, social media has turned an old adage on its head: impatience now seems to be a virtue. Instant fame, or at least instant notoriety, is just a few tweets or scandalous photos…
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- by Dan Woods
- April 29, 2016
- Marketing Leadership, PR
Technology marketers often struggle to understand how, when, and where #PR factors into their company’s marketing program. That’s why we’ve been running a series of blogs that examines everything and anything #tech PR. So far…
- by Dan Woods
- April 20, 2016
- Marketing Leadership, PR
In the world of tech start-ups, there’s often a suspicion of large, established firms. This makes sense – tech companies are focused on disrupting the status quo, and nothing screams status quo like a large…
- by Dan Woods
- April 13, 2016
- Marketing Leadership, PR
Over the past few weeks, we’ve been examining PR for B2B from a variety of perspectives and speaking with experts in the field to get their reflections on what does and does not work. Recently,…
- by Dan Woods
- April 6, 2016
- Marketing Leadership, PR
The old adage is that marriage takes work. Each party must navigate all of their competing desires. Successful relationships don’t just happen – they are consciously created.
…
- by Dan Woods
- March 25, 2016
- Marketing Leadership, PR
In the last week’s blog we talked about what PR means for tech, and how technology companies can ensure their #PR efforts thrive. In this blog we will talk about how pick the right PR…
- by Dan Woods
- March 16, 2016
- Content Strategy, Marketing Leadership, PR
#Public relations is a term that covers the wild west of different types of firms doing vastly different things to help their clients. If you are a startup or a growing company, you may wonder…
- by Dan Woods
- February 5, 2016
- Content Strategy, Marketing Leadership
Last summer, Aaron Zamost published a great piece on Backchannel titled “What’s Your Hour in ‘#Silicon Valley Time’?” Six months later, I’m still thinking about the article and its overview of the Silicon Valley hype…
- by Dan Woods
- January 28, 2016
- Content Creation, Marketing Leadership
We are in the midst of a golden age for #comics and #cartoons. Long overlooked as childish and simplistic, comics are finally getting the respect they deserve. From Hollywood Marvel blockbusters, to the haunting ferocity…
- by Lawrence Hecht
- January 7, 2016
- Content Creation, Guest Speakers, Marketing Leadership
How many times have you been disappointed in vendor-produced content? Do you contemptuously look at an analyst firm’s report thinking you know more about the subject than the author? Have you been embarrassed because your…
