Marketing Leadership Archives - Page 2 of 5

PR Needs To Be Watered with Quality Content

May 5, 2016/in Marketing Leadership, PR /by Dan Woods

In many ways, social media has turned an old adage on its head: impatience now seems to be a virtue. Instant fame, or at least instant notoriety, is just a few tweets or scandalous photos away for those who want it. And there’s pressure on new businesses to achieve this same type of instantaneous success. That’s why it’s understandable that companies who get an infusion of VC capital or are rushing to market with a product, are tempted to jump into a #PR campaign immediately. But too often, this is a costly mistake. A little patience can save a lot of money in the long run.

Marketers Tend the Content Fires for Successful PR

April 29, 2016/in Marketing Leadership, PR /by Dan Woods

Technology marketers often struggle to understand how, when, and where #PR factors into their company’s marketing program. That’s why we’ve been running a series of blogs that examines everything and anything #tech PR. So far we’ve looked at different types of PR firms, and how to choose the firm that’s right for your company. In this blog we’ll focus on how best to use a firm once you’ve hired them.

Your Big PR Agency Is a Person Too

April 20, 2016/in Marketing Leadership, PR /by Dan Woods

In the world of tech start-ups, there’s often a suspicion of large, established firms. This makes sense – tech companies are focused on disrupting the status quo, and nothing screams status quo like a large institution.

A Love Triangle Between Content, Thought Leadership and PR

April 13, 2016/in Marketing Leadership, PR /by Dan Woods

Over the past few weeks, we’ve been examining PR for B2B from a variety of perspectives and speaking with experts in the field to get their reflections on what does and does not work. Recently, I’ve had the opportunity to speak with several #B2B marketing experts about how to assess the effectiveness of your #PR strategy.

The Right Chemistry Matters: B2B Tech and PR

April 6, 2016/1 Comment/in Marketing Leadership, PR /by Dan Woods

The old adage is that marriage takes work. Each party must navigate all of their competing desires. Successful relationships don’t just happen – they are consciously created.

Find the Right PR Match

March 25, 2016/1 Comment/in Marketing Leadership, PR /by Dan Woods

In the last week’s blog we talked about what PR means for tech, and how technology companies can ensure their #PR efforts thrive. In this blog we will talk about how pick the right PR firm.

What Does PR Mean for Tech?

March 16, 2016/in Content Strategy, Marketing Leadership, PR /by Dan Woods

#Public relations is a term that covers the wild west of different types of firms doing vastly different things to help their clients. If you are a startup or a growing company, you may wonder if or when you need to use a #PR firm. In this first blog in our #tech PR series, we will discuss what PR means for the tech industry, and how it is different from and connected to marketing.

Silicon Valley Time: How to Beat the Clock

February 5, 2016/in Content Strategy, Marketing Leadership /by Dan Woods

Last summer, Aaron Zamost published a great piece on Backchannel titled “What’s Your Hour in ‘#Silicon Valley Time’?” Six months later, I’m still thinking about the article and its overview of the Silicon Valley hype cycle.

Inject Some Fun with Comics in Your Marketing

January 28, 2016/in Content Creation, Marketing Leadership /by Dan Woods

We are in the midst of a golden age for #comics and #cartoons. Long overlooked as childish and simplistic, comics are finally getting the respect they deserve. From Hollywood Marvel blockbusters, to the haunting ferocity of Netflix’s Jessica Jones, to renowned literary graphic novels like The Watchmen, comics are taking center stage.

And with good reason. Yes, cartoons and comics are fun. But they also do a masterful job of combining dialogue and visuals to create a lasting impression.

Is Your Content Vendor Giving You a Heart Attack?

January 7, 2016/in Content Creation, Guest Speakers, Marketing Leadership /by Lawrence Hecht

How many times have you been disappointed in vendor-produced content? Do you contemptuously look at an analyst firm’s report thinking you know more about the subject than the author? Have you been embarrassed because your six-page study is clearly produced by marketing and not actual experts? These long-term problems are becoming even more common in the technology B2B world as content marketing becomes prevalent. Read more →