PR Needs To Be Watered with Quality Content

In many ways, social media has turned an old adage on its head: impatience now seems to be a virtue. Instant fame, or at least instant notoriety, is just a few tweets or scandalous photos away for those who want it. And there’s pressure on new businesses to achieve this same type of instantaneous success. That’s why it’s understandable that companies who get an infusion of VC capital or are rushing to market with a product, are tempted to jump into a campaign immediately. But too often, this is a costly mistake. A little patience can save a lot of money in the long run.

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Marketers Tend the Content Fires for Successful PR

Technology marketers often struggle to understand how, when, and where factors into their company’s marketing program. That’s why we’ve been running a series of blogs that examines everything and anything . So far we’ve looked at different types of PR firms, and how to choose the firm that’s right for your company. In this blog we’ll focus on how best to use a firm once you’ve hired them.

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What Does PR Mean for Tech?

is a term that covers the wild west of different types of firms doing vastly different things to help their clients. If you are a startup or a growing company, you may wonder if or when you need to use a firm. In this first blog in our series, we will discuss what PR means for the tech industry, and how it is different from and connected to marketing.

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Inject Some Fun with Comics in Your Marketing

We are in the midst of a golden age for and . Long overlooked as childish and simplistic, comics are finally getting the respect they deserve. From Hollywood Marvel blockbusters, to the haunting ferocity of Netflix’s Jessica Jones, to renowned literary graphic novels like The Watchmen, comics are taking center stage.

And with good reason. Yes, cartoons and comics are fun. But they also do a masterful job of combining dialogue and visuals to create a lasting impression.

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Is Your Content Vendor Giving You a Heart Attack?

How many times have you been disappointed in vendor-produced content? Do you contemptuously look at an analyst firm’s report thinking you know more about the subject than the author? Have you been embarrassed because your six-page study is clearly produced by marketing and not actual experts? These long-term problems are becoming even more common in the technology B2B world as content marketing becomes prevalent. Read more