- by Dan Woods
- December 18, 2015
- Marketing Leadership
If, like me, you pay attention to writers like Dan Savage and generally keep up with pop culture, the concept of #polyamory should have come to your attention in the past few years. If, like…
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- by Dan Woods
- December 10, 2015
- Content Strategy, Marketing Leadership
Last week, I discussed how start-ups and growing businesses can lay the foundation for their marketing without a dedicated team. Once a company reaches the point where it has a healthy online and social media…
- by Dan Woods
- December 4, 2015
- Content Strategy, Marketing Leadership
As a marketer, I try to stay on top of industry trends. I’ve noticed that lately it’s become fashionable for some venture capitalists and entrepreneurs to cast off the need for marketing entirely. This vein…
- by Dan Woods
- September 9, 2015
- Content Strategy, Marketing Leadership
“There is no marketing today without content.” That’s the reflection of Helen Whelan, an expert content marketer at Apigee, a leading API management and predictive analytic company. Whelan has helped shape Apigee into an industry…
- by Dan Woods
- August 28, 2015
- Marketing Leadership
With machine learning, convoluted algorithms, and advanced modeling, #data science has an intimidating aura, leading many marketers to believe that all data science requires super advanced analytic and programming skills most do not possess. Not…
- by Dan Woods
- August 13, 2015
- Marketing Leadership
Quick: think back to the last time you made a major decision. Who did you seek out for advice? Not just anyone, right, but only those you trusted? It’s natural to seek outside expertise when…
- by Dan Woods
- August 6, 2015
- Content Creation, Marketing Leadership
Knowing your audience intimately is essential to any successful marketing campaign. In fact, it’s the first and most essential ingredient when you’re leveraging the power and allure of tabloid #journalism to reach as many customers…
- by Dan Woods
- August 4, 2015
- Marketing Leadership
When most people hear the term investigative #journalism, they think of Woodward and Bernstein, and the fall of the Nixon presidency. While the Watergate scandal of the 1970’s may be the most notable example of…
- by Dan Woods
- July 29, 2015
- Marketing Leadership
Even if you have a Ph.D in astrophysics or biochemistry, or your artistic interests include Bach and John Cage, or your regular reading includes Thomas Pynchon and James Joyce, if you see a headline reading…
- by Dan Woods
- July 23, 2015
- Marketing Leadership
The Evolution of #journalism Journalism can help tech-focused B2B content marketers educate and reach their audience. Let’s start with some recent history. While content marketers have long recognized that the marriage of commerce and content…
