From the time we entered kindergarten to high school graduation, we were all drilled in the “3 R’s”: reading, writing, and arithmetic. These skills form the foundation of what it means for an adult to…
The importance of developers has been widely recognized. Books like the The New Kingmakers: How Developers Conquered the World and The New Digital Age: Reshaping the Future of People, Nations and Business celebrate the role…
I love Cindy Alvarez‘s book, Lean Customer Development (full disclosure: I edited that book). Cindy takes Steve Blank’s customer development work and brings it right down to earth, offering strategies for making sure you’ve got…
Wonder of Wonders by Alisa Solomon is a rare book that provokes thoughts about many historical experiences. If you have the slightest curiosity about the nature of the creative process and how to create unforgettable…
Stage 2 of tech startup marketing blog was the do-it-yourself phase. In stage 3, startups find that they need some very specific help to scale their marketing: someone who deeply understands their product and can…
Stage 1 of tech startup marketing involved coming out of denial about the need for marketing. In describing this next stage, I continue to draw on the wisdom of Mark Lorion, CMO of Apperian, and…
Last week in 2015 content marketing predictions, we discussed the increased use of analytics and how marketers will be held accountable for bottom-line results more than ever before. A related topic, which has the B2B…
There is a lot of confusion about when #tech startups need marketing (or whether they need it at all!) and how to make it work.
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It’s not uncommon for several people to shuffle through the CMO role. Why? Are talented CMOs really so rare? Do companies have irrational expectations? Or are other forces at play?
…When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
