- by Dan Woods
- September 27, 2017
- Product Marketing
As a nerdy person in general (I was pulling for Littlefinger in Game of Thrones – he should have realized he was being set up) and someone who is fascinated with the right way to…
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- by Dan Woods
- August 29, 2017
- Product Marketing
In this era of subtweets, subtext has seemingly become paramount in our culture. Whether it’s athletes subtweeting their teammates, or musicians lashing out at their competitors, the delicate dance with language of what’s really being…
- by evolvedmedia
- January 19, 2017
- Content Creation
Jumpstart Your Mise en Place To Avoid #Content Rework Mise en place is a French culinary term for “putting in place” or “everything in its place.” It refers to how you organize ingredients, equipment or…
- by evolvedmedia
- October 21, 2016
- Fresh Off the Web
An unspoken, yet fundamental law has reigned over the world of #content marketing: B2B is boring. Last month that law was repealed when Content Marketing Institute named Velocity Partners as the first B2B agency of…
- by evolvedmedia
- August 5, 2016
- Fresh Off the Web
We are working on a new B2B technology offer for our clients. In the presentation we are creating we have put our buyer at the center of the story. This approach is logical but not…
- by evolvedmedia
- July 7, 2016
- Content Creation
We are in the golden age of #content marketing. With the proliferation of marketing automation tools we can engage like never before with hyper-targeted audiences. Advanced analytics deliver in-depth insights to us in real time….
- by Dan Woods
- February 5, 2016
- Content Strategy, Marketing Leadership
Last summer, Aaron Zamost published a great piece on Backchannel titled “What’s Your Hour in ‘#Silicon Valley Time’?” Six months later, I’m still thinking about the article and its overview of the Silicon Valley hype…
- by Dan Woods
- January 28, 2016
- Content Creation, Marketing Leadership
We are in the midst of a golden age for #comics and #cartoons. Long overlooked as childish and simplistic, comics are finally getting the respect they deserve. From Hollywood Marvel blockbusters, to the haunting ferocity…
- by Dan Woods
- December 18, 2015
- Marketing Leadership
If, like me, you pay attention to writers like Dan Savage and generally keep up with pop culture, the concept of #polyamory should have come to your attention in the past few years. If, like…
- by Dan Woods
- December 10, 2015
- Content Strategy, Marketing Leadership
Last week, I discussed how start-ups and growing businesses can lay the foundation for their marketing without a dedicated team. Once a company reaches the point where it has a healthy online and social media…
