As a marketer, I try to stay on top of industry trends. I’ve noticed that lately it’s become fashionable for some venture capitalists and entrepreneurs to cast off the need for marketing entirely. This vein of thought runs something like the famous Field of Dreams line “if you build it, they will come” — if your product is good enough, you don’t need to market it. Venture capitalist Fred Wilson even went so far as to say, “I believe that marketing is what you do when your product or service sucks…”
Halloween is just around the corner. You might find yourself frantically stockpiling sweets for droves of trick-or-treaters, or masterfully transforming a roll or two of Charmin into the walking dead. But surely such festivities are just a pleasant distraction, and have nothing to do with your day job? Not so fast! Ryan Young shows us 5 Halloween-inspired lessons for content marketers.
The days are getting shorter, there’s a hint of autumn in the air, and it’s our last chance to throw one great, big, end of summer barbecue. But what goes into a truly epic barbecue? Sure, nice weather, good company, and a generous spread can’t hurt, but the kind of barbecue you’ll remember for years to come is more than the sum of it’s parts—it has to be a transformative experience.
Thousands of companies yell the same message in their marketing: save money, save time. Why should I care? Why should I believe you? Who are you anyway?
Let’s face it: for most B2B companies, brand identity is an afterthought. They design a logo, and it forms the basis for their brand.
That’s not the way to create a brand identity.
Technology constantly changes the way we interpret and think about language. The result is that words carry different meanings for different generations. Say stream, text, cells, and tweets to a grandmother and she’ll probably think of water, a book, prisons, and birds. Mention the same four words to her grandson, and it will likely invoke Netflix, messaging, iPhones, and Twitter. Our technology changes the way we speak as much as it changes the way we work.
At Evolved Media we are in the process of refining our #content strategy. It’s not perfect, yet – we have a long way to go before we land that triple axel jump. We want to share our journey and our thinking as we take our first shaky steps onto the cold hard ice. We admit we have been procrastinating. Sound familiar?
Staying on top in the tech word is a daunting task. It’s easy to become consumed by benchmarks, budgets, and trends, not to mention the daily rigmarole. That’s why HBO’s Silicon Valley has felt like a breath of fresh air in this technology-driven rat race.
With season 2 of Silicon Valley underway, you may find yourself asking, which of these tragically flawed yet irresistibly relatable characters are you? Take the quiz to find out.
From the time we entered kindergarten to high school graduation, we were all drilled in the “3 R’s”: reading, writing, and arithmetic. These skills form the foundation of what it means for an adult to be considered properly educated. But we’re now living in an era when computers are far more important than cursive. Despite this, most elementary and secondary schools in the US do not offer so much as a single course in computer programming. This is problematic for both students and the economy as a whole: students fail to gain experience in a vital field with well-paying careers, while companies cannot find enough programmers to meet their workforce needs. The federal government spends $4 billion annually getting computers into schools, compared to just $5 million on computer science education, meaning that 1000 times more money goes to buying computers than it does to ensuring students know how to do something useful with them. In other words, it’s the curriculum not the availability of machines that’s the roadblock.
The importance of developers has been widely recognized. Books like the The New Kingmakers: How Developers Conquered the World and The New Digital Age: Reshaping the Future of People, Nations and Business celebrate the role developers play in changing the world.
B2B #tech marketing isn’t for the faint of heart. We marketers are held to the task of telling stories about complex technological solutions. Sure, we mean well and try our best to nurture our audience with helpful content at each step of the buyer journey, but often we recycle the same old language. Read more