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5 Tips to Bring the Art of Storytelling Back to B2B Marketing

5 Tips to Bring the Art of Storytelling Back to B2B Marketing

by evolvedmedia | Jul 7, 2016 | Content Creation

We are in the golden age of #content marketing. With the proliferation of marketing automation tools we can engage like never before with hyper-targeted audiences. Advanced analytics deliver in-depth insights to us in real time. But sometimes we get caught up in our...
Silicon Valley Time: How to Beat the Clock

Silicon Valley Time: How to Beat the Clock

by Dan Woods | Feb 5, 2016 | Content Strategy, Marketing Leadership

Last summer, Aaron Zamost published a great piece on Backchannel titled “What’s Your Hour in ‘#Silicon Valley Time’?” Six months later, I’m still thinking about the article and its overview of the Silicon Valley hype cycle. A Vicious Hype Cycle The article describes...
Inject Some Fun with Comics in Your Marketing

Inject Some Fun with Comics in Your Marketing

by Dan Woods | Jan 28, 2016 | Content Creation, Marketing Leadership

We are in the midst of a golden age for #comics and #cartoons. Long overlooked as childish and simplistic, comics are finally getting the respect they deserve. From Hollywood Marvel blockbusters, to the haunting ferocity of Netflix’s Jessica Jones, to renowned...
Why the Tech Industry Should Adopt the Language of Polyamory

Why the Tech Industry Should Adopt the Language of Polyamory

by Dan Woods | Dec 18, 2015 | Marketing Leadership

If, like me, you pay attention to writers like Dan Savage and generally keep up with pop culture, the concept of #polyamory should have come to your attention in the past few years. If, like me, you are curious about new ideas, you may have read the books that Dan...
Ready, Aim, Hire! When to Bring Your First Marketer on Board

Ready, Aim, Hire! When to Bring Your First Marketer on Board

by Dan Woods | Dec 10, 2015 | Content Strategy, Marketing Leadership

Last week, I discussed how start-ups and growing businesses can lay the foundation for their marketing without a dedicated team. Once a company reaches the point where it has a healthy online and social media presence, and a steady stream of content, it’s time to...
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Content marketing is an ever-changing discipline and powerful tool for capturing attention and creating deep connections with customers. Our blog captures what’s happening in this space and what we’re curious about. We love to harvest and publish the wisdom of the people we meet along the way.

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