- by evolvedmedia
- July 29, 2016
- Fresh Off the Web
The tech world has long perpetuated the “if you build it, they will come” myth — the idea that great products will inevitably find their market and fly off the shelves. But a great product…
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- by evolvedmedia
- July 7, 2016
- Content Creation
We are in the golden age of #content marketing. With the proliferation of marketing automation tools we can engage like never before with hyper-targeted audiences. Advanced analytics deliver in-depth insights to us in real time….
- by evolvedmedia
- June 30, 2016
- Marketing Technology
At Evolved Media we write about enterprise technology, but recently realized that we were hiding our analytical skills under a bushel. We create content about products that transform #Big Data, perform analytics, create better clouds,…
- by Dan Woods
- January 28, 2016
- Content Creation, Marketing Leadership
We are in the midst of a golden age for #comics and #cartoons. Long overlooked as childish and simplistic, comics are finally getting the respect they deserve. From Hollywood Marvel blockbusters, to the haunting ferocity…
- by evolvedmedia
- October 21, 2015
- Fresh Off the Web
Halloween is just around the corner. You might find yourself frantically stockpiling sweets for droves of trick-or-treaters, or masterfully transforming a roll or two of Charmin into the walking dead. But surely such festivities are…
- by Dan Woods
- September 9, 2015
- Content Strategy, Marketing Leadership
“There is no marketing today without content.” That’s the reflection of Helen Whelan, an expert content marketer at Apigee, a leading API management and predictive analytic company. Whelan has helped shape Apigee into an industry…
- by Dan Woods
- August 13, 2015
- Marketing Leadership
Quick: think back to the last time you made a major decision. Who did you seek out for advice? Not just anyone, right, but only those you trusted? It’s natural to seek outside expertise when…
- by Dan Woods
- August 6, 2015
- Content Creation, Marketing Leadership
Knowing your audience intimately is essential to any successful marketing campaign. In fact, it’s the first and most essential ingredient when you’re leveraging the power and allure of tabloid #journalism to reach as many customers…
- by Dan Woods
- August 4, 2015
- Marketing Leadership
When most people hear the term investigative #journalism, they think of Woodward and Bernstein, and the fall of the Nixon presidency. While the Watergate scandal of the 1970’s may be the most notable example of…
- by Dan Woods
- July 29, 2015
- Marketing Leadership
Even if you have a Ph.D in astrophysics or biochemistry, or your artistic interests include Bach and John Cage, or your regular reading includes Thomas Pynchon and James Joyce, if you see a headline reading…
