The Evolution of #journalism Journalism can help tech-focused B2B content marketers educate and reach their audience. Let’s start with some recent history. While content marketers have long recognized that the marriage of commerce and content…
At Evolved Media we are in the process of refining our #content strategy. It’s not perfect, yet – we have a long way to go before we land that triple axel jump. We want to…
Bring up the need to perform #search Engine Optimization (#seo) with executives at many businesses and you’re likely to hear a sigh. It’s a sigh born of exhaustion – exhaustion with the entire SEO process…
Wonder of Wonders by Alisa Solomon is a rare book that provokes thoughts about many historical experiences. If you have the slightest curiosity about the nature of the creative process and how to create unforgettable…
With a slew of statics and recent articles championing the business value of visual content, it’s hard to deny the importance of visual design to any content marketing program. But all visual content is not…
Stage 2 of tech startup marketing blog was the do-it-yourself phase. In stage 3, startups find that they need some very specific help to scale their marketing: someone who deeply understands their product and can…
Stage 1 of tech startup marketing involved coming out of denial about the need for marketing. In describing this next stage, I continue to draw on the wisdom of Mark Lorion, CMO of Apperian, and…
There is a lot of confusion about when #tech startups need marketing (or whether they need it at all!) and how to make it work.
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One way for a small company to get noticed is to pick a fight with a well-known firm using the principles of content marketing. What I think of as a giant killer. This blog will…
In July, Weird Al Yankovic released his latest album, Mandatory Fun. His approach was both successful and creative.
…When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book
