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Ready, Aim, Hire! When to Bring Your First Marketer on Board

Ready, Aim, Hire! When to Bring Your First Marketer on Board

by Dan Woods | Dec 10, 2015 | Content Strategy, Marketing Leadership

Last week, I discussed how start-ups and growing businesses can lay the foundation for their marketing without a dedicated team. Once a company reaches the point where it has a healthy online and social media presence, and a steady stream of content, it’s time to...
No CMO, No Problem. How to Market Without a Marketer

No CMO, No Problem. How to Market Without a Marketer

by Dan Woods | Dec 4, 2015 | Content Strategy, Marketing Leadership

As a marketer, I try to stay on top of industry trends. I’ve noticed that lately it’s become fashionable for some venture capitalists and entrepreneurs to cast off the need for marketing entirely. This vein of thought runs something like the famous Field of Dreams...

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Content marketing is an ever-changing discipline and powerful tool for capturing attention and creating deep connections with customers. Our blog captures what’s happening in this space and what we’re curious about. We love to harvest and publish the wisdom of the people we meet along the way.

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