by Dan Woods | Apr 10, 2015 | Marketing Leadership
In the world of marketing, there are many different marketing strategies but to be successful, most companies will need some kind of technology. The question is, what technology makes sense for you and your current marketing strategy? In other words, does your...
by Lawrence Hecht | Mar 25, 2015 | Guest Speakers
After a long day working on a marketing automation or data analytics project, a marketer might think she actually works in the company’s IT department. The line between CIOs and CMOs is blurring. Thus it is no surprise that marketers are increasingly coming into...
by evolvedmedia | Mar 19, 2015 | Fresh Off the Web
Is #big data the death of creativity? Speculation has run rampant in the marketing world for the past few years. But in reality, big data is neither a killer nor a savior. The key is how you use it. Adobe’s Ajit Sivadasan shares a fresh perspective on how...
by evolvedmedia | Mar 13, 2015 | Kicks and Giggles
A great divide exists between those who say “dahta” and those who say “dayta.” Which camp do you fall in? Or are you data-dexterous and use both? For this mission-critical poll to stand the test of time, you must share a few facts about...
by evolvedmedia | Mar 6, 2015 | Fresh Off the Web
Big data. You collect it, you store it, you analyze it, but then what? Many marketers struggle to turn the raw material that is data into valuable, actionable, even inspiring insight. How do you transform mere numbers into a strategic vision? Today we take a step...