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No CMO, No Problem. How to Market Without a Marketer

No CMO, No Problem. How to Market Without a Marketer

by Dan Woods | Dec 4, 2015 | Content Strategy, Marketing Leadership

As a marketer, I try to stay on top of industry trends. I’ve noticed that lately it’s become fashionable for some venture capitalists and entrepreneurs to cast off the need for marketing entirely. This vein of thought runs something like the famous Field of Dreams...
Content Marketing and Halloween: 5 Eerie Similarities

Content Marketing and Halloween: 5 Eerie Similarities

by evolvedmedia | Oct 21, 2015 | Fresh Off the Web

Halloween is just around the corner. You might find yourself frantically stockpiling sweets for droves of trick-or-treaters, or masterfully transforming a roll or two of Charmin into the walking dead. But surely such festivities are just a pleasant distraction, and...

5 Ways to Cook Up a Juicy and Delicious Content Marketing BBQ

by evolvedmedia | Sep 3, 2015 | Content Creation, Kicks and Giggles

The days are getting shorter, there’s a hint of autumn in the air, and it’s our last chance to throw one great, big, end of summer barbecue. But what goes into a truly epic barbecue? Sure, nice weather, good company, and a generous spread can’t hurt, but the kind of...
Humanize the Enterprise: Rethinking B2B Branding

Humanize the Enterprise: Rethinking B2B Branding

by evolvedmedia | Jul 15, 2015 | Marketing Leadership

Thousands of companies yell the same message in their marketing: save money, save time. Why should I care? Why should I believe you? Who are you anyway? Let’s face it: for most B2B companies, brand identity is an afterthought. They design a logo, and it forms the...
Social Selling: Back to the Future for B2B Content Marketing

Social Selling: Back to the Future for B2B Content Marketing

by evolvedmedia | Jul 7, 2015 | Marketing Leadership

Technology constantly changes the way we interpret and think about language. The result is that words carry different meanings for different generations. Say stream, text, cells, and tweets to a grandmother and she’ll probably think of water, a book, prisons, and...
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Content marketing is an ever-changing discipline and powerful tool for capturing attention and creating deep connections with customers. Our blog captures what’s happening in this space and what we’re curious about. We love to harvest and publish the wisdom of the people we meet along the way.

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    Why Team Writing Is the Answer

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